HISTORY OF UNITED COUNTRY AUCTION SERVICES

United Country Real Estate was founded in 1925 by Roscoe L. Chamberlain with the singular mission to “provide broader exposure for local listings”.

Chamberlin recognized that remote properties required more than just a for sale sign in the yard and out of area urban buyers had difficulty finding lifestyle real estate, so in 1928, the company produced the first national real estate catalog, which is housed in the Smithsonian Institution, recognized as a real estate marketing innovation for the time. The catalog enabled urban buyers to review country properties all over America in the comfort of their home.  This innovation stays alive and well as United continues to publish the only national real estate catalog featuring lifestyle real estate.                  

Over the decades marketing innovation remained the core driving force for United Country Real Estate.  The first real estate company to advertise local listing in national newspapers in the 40’s, then national magazines in the 50s, direct mail in the 70s, database marketing in the 80’s, first national real estate website in the 90’s, extensive internet expansion & e-marketing in the early 00’s and launch of the auction division, United Country Auction Services, in 2006.

Today, United Country is the nation’s largest integrated organization of real estate and auction professionals and is recognized as the leading innovator in lifestyle and country real estate marketing. Our more than 90 years of success provides a platform of services with a unique, comprehensive marketing program that includes the highest ranked and largest portfolios of specialty property marketing websites, the largest real estate marketing services company, an extensive buyer database of nearly one million opt-in buyers and the most extensive advertising of properties. By providing our offices with a complete marketing, technology and training package, they are able to provide superior services to their property sellers and buyers.

We have secured a leading coast-to-coast presence through strong and mutually rewarding relationships with carefully selected partners. And we will remain the partner of choice by continually living up to these commitments.